(KJ) Portfolio — 2026
[001]Intro

Strategy for the feed, scripts for the screen.

(social media strategy) (ad scripting)

get in touch
note to self — kj. hire her!
Illustrated portrait of Kausshiki: long dark hair, a pearl earring and a navy shirt, smiling

[002]Work

Scripts that stop the scroll.

Ideas. Scripts. Brands. Chaos. Five ways to see what I do: pick a reel, flip an ad, scroll a feed, steal a slide, press play.

Same girl.
Different ideas. ♡
(01)The reelSAM Media Agency · scripts + content strategy
Scroll to wind the reel All my scripts on @sammediaagency ↗
(02)Spec ads · the ad wallSpec ads + One Minute Briefs · flip them, the thinking is on the back
Spec ad for Tata Tea Jaago Re: a blindfolded Lady Justice sips chai amid rubble, headline “Ab jaagne ki baari hamari!!”Spec ad · Tata Tea
The brief

A spec ad for Tata Tea Jaago Re!, built around the recent Boys’ PG incident in Delhi.

The idea

Sometimes it’s not just about waking up. It’s about waking up to what’s happening around us.

Ab jaagne ki baari hamari.

Spec billboard for Parker pens: “AI can write for you. It can’t leave your mark.” with an autograph lineSpec ad · Parker
The line

AI can write for you.
It can’t leave your mark.

A spec billboard for Parker, with a little autograph line for the reader to sign.

One Minute Briefs stopwatch badge
Poster for chalkboards: “Lipstick” with “Lip” crossed out and “Chalk” written beneath, line “Too bold? Too loud? Shut THEM up. Go Bolder.”One Minute Brief
The challenge

Create a poster/copy to advertise #chalkandchalkboards.

The idea

Shutting down the “taboo”: women should behave only a certain way! The gender specific roles should come to a halt!

See the post ↗
Poster for Zarf coffee sleeves: “Hot Decisions? Let your mind do the talking, when hands are full.”One Minute Brief
The challenge

Create a poster/copy to promote #zarf.

The idea

Protects your hands when your mind is occupied with boardroom meetings!!

Spec ad: Fluolingo, a heart-shaped winking owl logoSpec ad · Duolingo
The idea

What if Duolingo swiped right on a dating app?

See the post ↗
(03)The feedSome more work: a skincare clinic & Banarasi sarees
drsneha_clinikimaya.varanasi
Clinikimaya Instagram post 1Clinikimaya Instagram post 2Clinikimaya Instagram post 3Clinikimaya Instagram post 4
Clinikimaya · skincare clinic
@drsneha_clinikimaya.varanasi ↗
sanskriti_banaras
Sanskriti Banaras Instagram post 1Sanskriti Banaras Instagram post 2Sanskriti Banaras Instagram post 3Sanskriti Banaras Instagram post 4
Sanskriti Banaras · Banarasi sarees
@sanskriti_banaras ↗
(04)The deckMonthly reports, minus the snooze · When boring meetings turn into quirky moments

Who cares
for a PPT?

So I turned bland PPTs into fun & interesting ones. Trust me, everyone in the room stayed glued till the end!!

Slide: Monthly Performance Review, A Copywriter’s Compass. Me crying at a corner though!!Copywriter’s Compass ↗ Slide: Copywriter’s Kitchen, a pizza whose slices are research, headline, story, tone, edit, CTA, brand voice and audienceCopywriter’s Kitchen ↗
(05)The vaultMore video work · scripts that made it to screen
SCENE 01TAKE 01Video Phool
spec video ad Spec video adwatch SCENE 02TAKE 01English How safe is my data on Groww? Explainer scriptwatch SCENE 03TAKE 01Hindi Can I invest without a PAN card? Explainer scriptwatch
REEL CAN · FOLDERScripts for
influencer collab open the folder
[003]About

Hi, I’m Kausshiki Jain.

I write. I strategise. I occasionally overthink a good headline.

Started with news scripts, now I play around with brands, stories, and ideas.

Copy, content, campaigns, I like a bit of everything.

Mostly, I’m trying to make brands sound more like good old pals – less like brands.

And yes, I have opinions about your tagline.

  • Content strategy
  • Ad scripting
  • Social media
  • Copywriting
  • Digital marketing
Kausshiki at her desk in a yellow top, resting her chin on her hand and looking at a laptop, next to a mug and a stack of books reading Ideas, Scripts, Brands and Chaos
(a)The journey so farNewsroom → agency, one script at a time
  1. [01] Oct 2018 Script Writer Intern @ WIONEntertainment Beat
  2. [02] Dec 2018 – Jul 2019 News Script Writer @ NNIS Media, GurgaonEntertainment & Political Department
  3. [03] Jul – Dec 2019 Freelance Content Writer @ Inkmysite
  4. [04] Dec 2019 – May 2022 Content Writer @ Aabhyasa Technologies Pvt Ltd
  5. [05] May 2022 – Jun 2023 Content Associate @ Groww
  6. [06] Jul 2023 – 2025 Intermission Career break, used to upskillDigital marketing · Copywriting · Social media
  7. [07] Aug 2025 – Aug 2026 Senior Copywriter @ SAM Media AgencyThe comeback
Want it straight from her?Watch the whole story watch the video
[004]Contact

Got a tagline? Let’s talk.

Brand voice, ad scripts, social content, or a headline that just won’t behave. Drop me a line and let’s make it sound like a good old pal.

Write to me LinkedIn